She is co-CEO and President of tastytrade, Inc., a financial media company[1] and parent company to tastyworks, an online brokerage firm;[2] Quiet Foundation, Inc., a registered investment advisory firm;[3] the Small Exchange, Inc., a futures exchange awaiting CFTC approval;[4] and dough, LLC, a new fee free online brokerage firm launching sometime in 2019.
[5] Ross was the chief financial officer at thinkorswim Group, a private trading experience company, which sold to TD Ameritrade for $750 million in 2009.
She is co-founder of dough, Inc., a visual front-end trading technology platform, which was launched in 2014.
[citation needed] Ross started the non-profit, EveryHandCounts, that provided fun educational children's books and stories that taught children how to get involved with philanthropy at a young age.
[8] She has received various awards and recognition such as the Illinois Technology Association CityLights' Prominent Tech Woman,[9] the Moxie Awards' Woman in Tech,[10] Entrepreneur of the Year by Ernst and Young,[11] James Haugh Award,[12] Innovative Finance Global Women in Fintech Powerlist,[13] Crain's Chicago's Tech 50,[14] TechWeek 100 list,[15] Chicago Business Journal's Women of Influence list,[16] and Midwest Women in Tech Award.