Its first themed volume, The Mysticism of the Female, included works from artists Mary Beth Edelson, Theo Adams, Luciano Castelli, Heide Hatry, Katarzyna Kozyra, Annegret Soltau, Nil Yalter, Shary Boyle, and Natacha Merritt.

[3] A23 is "named after the divination of the Aces, Twos, and Threes of the Minor Arcana" and "highlights the talent of nine fine artists and their 'personal ideologies, experiences, and dogmas in an archival visual manner.

'"[12] In early 2016, Prim launched The Provocateur, a digital archive of handwritten letters written by venerated females within the arts to fellow women.

The Provocateur has included collaborators such as Roxane Gay, King Princess, Linda Perry, Nikki Reed, Sandra Bernhard, Alison Mosshart, Janet Mock, Shirley Manson, Paz de la Huerta, Floria Sigismondi, Phyllis Nagy, and Amanda Palmer.

[15] In an interview with Volt, Prim discussed the themes and inspirations behind her work, often involving androgyny, martyrdom, sexuality, gender, and the female form.

[23] Prim became a fixture at New York Fashion Week, sitting front row at shows such as VPL, Nicole Miller, Rad Hourani, Cynthia Steffe, Charlotte Ronson, Moncler, Ohne Titel, Custo Barcelona, Betsey Johnson, Bill Blass, and The Blonds.