Kurt Enoch

[1] After graduating from school and working as a volunteer in the Gselliussche Buchhandlung, a bookshop in Berlin, the First World War began and he joined the German army and was sent to the Western front on 27 November 1915.

[5] In 1932 Enoch joined the English translator John Holroyd-Reece and the German publisher Max Christian Wegner to found a publishing house with the name Albatross Books in Hamburg and launched a paperback book series named the Albatross Modern Continental Library.

[6] However, the Albatross Modern Continental Library stood out in the marketplace "with an eye for design and colour",[7] which included the introduction of colour-coding for different categories of books "in the form of fully saturated covers: red for crime, blue for romance, yellow for literary novels and essays, purple for biography and history, green for travel, orange for short stories",[6] improved typography and modern editorial policies.

[8] The coming to power of the National Socialists meant that Enoch with his Jewish background found it increasingly difficult to work as a publisher in Germany.

He also arranged for the distribution of Albatross titles outside Germany to be handled through a newly founded firm that would be located in Paris and headed by himself.

With the German occupation of France, he realized he had to give up his publishing company and flee, and he managed to obtain entry visas for himself, his wife and his two daughters to the United States.

At the end of the Second World War Ballantine wanted to take the Penguin Inc. list down-market and compete with mass market publishers like Pocket Books.

He demonstrated that the classics, from Shakespeare to '1984,' and Mickey Spillane, William Styron and James Bond, could all live comfortably on one publishing list.

[16]After selling NAL, Enoch remained active in public life, supporting the importance reading and publishing.

In 1962 Enoch and five other American booksellers visited the Soviet Union as part of a U.S. State Department cultural exchange program.

He wrote numerous articles on the "paperback revolution" and its importance in providing millions of ordinary citizens with access to quality books with tough and independent thinking at a modest and affordable price.