Released on 8 February 2008, "Kuschel Song" debuted at the top of the German Singles Chart, staying there for eight weeks, and was certified platinum by the Bundesverband Musikindustrie (BVMI) for 300,000 copies sold.

After topping the Austrian Singles Chart and reaching number two in Switzerland, the song was released internationally.

"Kuschel Song" was later included as the second track on Schnuffel's debut album, Ich hab' Dich lieb, released the same year.

[1] A video of a person dressed as Schnuffel "singing" the song was created for the track.

[2] At the beginning of 2009, Schnuffel received a nomination for the single of the year at the 2008 Echo Music Awards.