The site's parent company is 70 Faces Media, the result of a 2015 merger between the Jewish Telegraphic Agency and MyJewishLearning.

[1][2] It is the largest on-line community of Jewish parents in the United States.

[5] The name derives from the Yiddish word, Kvell, meaning to express great pleasure combined with pride.

[5] Kolben was a new parent herself when the site was founded and saw its potential to pass on "solid core Jewish values".

[5] The actress Mayim Bialik and Rabbi Danya Ruttenberg are among contributors to the site.