Kyriazi Freres

Neoklis Kyriazis, the son of George, would later become a medical doctor who, through his lectures on hygiene, warned the public about the health risks of tobacco smoke.

[3] He founded a company for the importation of tobacco and a cigarette factory in Muski Street in Cairo in Egypt, which later became known as Kyriazi Freres.

[5] Their most well known brands were Aris, Astra, Conqueror Extra, Egyptica, Emir, Ferik, Finas, Ideal, Imperatore, Neptune, Special, and Zenith.

This was because their campaigns were aimed at equating Western high social status with their brands, and using local up-and-coming gentlemen to endorse their products.

In this particular case the aim was to reach the effendis (upward moving local professionals) and used a snob effect to persuade them that buying Kyriazi Freres cigarettes places them in the same class as their affluent Western counterparts.

A Kyriazi Freres cigarette tin box appears in the 2017 movie Blade Runner 2049 at minute 47.15, held by leading man Ryan Gosling ("Officer K").