The poster usually depicts a local Los Angeles musicians and according to the magazine editors is meant to recreate an iconic album cover.
The magazine was founded in 2005 by publisher Charlie Rose (not the TV personality), DJ and writer Chris Ziegler, Fuck Yeah Fest promoter Sean Carlson (involved from 2005 to 2007) and photographer Dan Monick.
Now the publication is known for interviewing many local LA bands before they become popular in the mainstream[1] including the Cold War Kids, Spindrift, Health, Flying Lotus, Moonrats, and Blank Blue.
In January 2009, the Los Angeles Times recommended the L.A. Record as a resource to readers who would like to "separate the wheat from the chaff in the world of striving L.A. musicians" and lauded it for its "photography, promiscuous taste from avant-noise to vintage soul, eager but not worshipful writing and rad pull-out posters of RZA.
"[2] It concluded its first volume, a 29-issue run which began in August 2005 with the Rolling Blackouts, in March 2006 with Melvins collaborator and solo artist David Scott Stone.
There is also an interview with a visiting band on tour, and other reviews or previews of local music, art, film, comedy and entertainment events.