Free (29 September 1908 — 11 November 1996) was a pollster who worked with Hadley Cantril and the Institute for International Social Research (IISR).
Lloyd was born in San Jose, California, son of Arthur M. Free, a six-term Congressman.
He counted references to specific military units mentioned in propaganda broadcasts and made accurate inferences about enemy offensive movements.
They did opinion polling in France, Nigeria, Japan, Thailand, and the Philippines, publishing the results, frequently as an Institute publication.
This study is "cited by analysts trying to explain what often seems to be a political impasse in efforts to balance the Federal budget."