Lloyd A. Free

Free (29 September 1908 — 11 November 1996) was a pollster who worked with Hadley Cantril and the Institute for International Social Research (IISR).

[1] Most of Free’s career looked beyond his native land: In 1931 he taught political science at Yenching University.

He counted references to specific military units mentioned in propaganda broadcasts and made accurate inferences about enemy offensive movements.

They did opinion polling in France, Nigeria, Japan, Thailand, and the Philippines, publishing the results, frequently as an Institute publication.

[2] Free was a member of the Council on Foreign Relations and of the World Association for Public Opinion Research.