Founded in 2012 by Alexander "Solly" Solomou and Arian Kalantari, LADbible Group produces digital content aimed at young adults,[3] claiming to reach two-thirds of 18–34-year-olds in the UK.

[4] LADbible Group publishes original and acquired content,[5][6] including editorial, video, and documentary material, some of which is broadcast live.

They also run campaigns on subjects intended to interest a young market, such as mental health, the environment and political matters.

[7] In 2021, LADbible launched its own in-house production arm, LADstudios, which focuses on factual entertainment programming as well as documentary content.

In the same year, they launched LADbible Ireland, claiming to reach almost half of all Irish people each month, and opened an office in Dublin to better service that audience.

[20] In December 2021 the company completed a £360m float on the London Stock Exchange's AIM which raised £30m for the group and £81.1m for selling shareholders with the move.

[21] In March 2023, LADbible Group completed the acquisition of the social media pages of Lessons Learned in Life (LLIL).