In an interview for Beats 1 on July 12, 2017, Zane Lowe asked Del Rey if she planned to go on a world tour and she seemed unsure,[5] but during the following months Del Rey began to announce various one-off promotional concerts across the United Kingdom and United States.

Del Rey teased many details of the tour during the following weeks, she informed fans of what continents she would be visiting and how to purchase tickets through presale.

The stage features an array of beach-themed props and is backed by a large screen displaying visuals designed by Storme Whitby-Grubb.

[21] Terence Cawley of The Boston Globe described the set-up as a "microcosm of [Del Rey's] beloved California" with a display of rock formations, palm trees, and beach chairs.

[22] Reed Fischer of GoMN similarly described the stage as "pure Los Angeles", suiting the title of the tour, "LA to the Moon", with "projections of crashing waves, a fast-moving highway, and a sun-drenched swimming pool danced on the stage floor throughout the night".