After the viral success of her single "Video Games" in 2011, Del Rey performed the song, and occasionally its follow-up single "Blue Jeans", on several television shows in France and England before debuting the songs on American television shows Late Night with David Letterman, Jimmy Kimmel Live!, and infamously on Saturday Night Live.

The tour's success saw the re-release of her debut studio album as Born to Die: The Paradise Edition, which was supported by its lead single, "Ride".

After her second major-label release, Ultraviolence (2014), Del Rey embarked on The Endless Summer Tour in 2015, which had Grimes and Courtney Love as its supporting acts.

Following this, Del Rey released her third-major label record, Honeymoon, and embarked on a tour of 14 festivals in North America and Europe.

After a few festival performances were revealed, Del Rey announced a 2023 tour in support of her album Did You Know That There's a Tunnel Under Ocean Blvd.