The Chocolate was extremely popular worldwide due to its highly fashionable design,[1][2][3] selling over 21 million handsets.

[11] It was considered both stylish and sleek, with touch-sensitive keys that would glow up in red, and was designed to resemble chocolate.

[12] At about 83 grams and 14.4 mm thickness it was also lighter and slimmer than most phones; to achieve this, LG converted from a multi-layer structure to a single-layer and all of its parts had to be freshly developed.

[14] The phone was backed by an advertising campaign featuring Kim Tae-hee, Hyun Bin and Daniel Henney.

[19] Colours included the original black (reminiscent of dark chocolate) and later white, pink and red.

The LG Chocolate had successor called the VX8550 LG Chocolate "Spin" which featured touch buttons with improved accuracy, a scroll wheel, support for 4 GB microSD cards, and tactile send and end keys.

[12] A total of 1.4 million units were sold in its first three months in the European, Asian, and Latin American markets.

[27] The Chocolate single-handedly helped turn LG Electronics's business from a loss to profit by the end of 2006.