The phone was available in many different colors, and features a slide-out QWERTY keyboard in addition to the standard 12-button keypad, a 1.3 megapixel camera, and a 176x220 pixel screen.

5-way navigation keys are located on the main panel of the phone, but not present on the keyboard.

The 1.3-megapixel camera lacks an LED flash and a self-portrait mirror but does have negative, sepia, black & white tones, borders and an image enhancer to customize a picture.

Basic MP3 playing functions are embedded in this phone, with the capability of expanding music storage via MicroSD card (125 to 1,000 music files depending on file size, encoding method, and card capacity).

[citation needed] As the LG Rumor/LG Scoop became a popular phone for social teens and for business clients who require basic email support, it was sold by CDMA cellphone carriers in North America, such as Sprint, Bell Mobility, Solo Mobile, Virgin Mobile Canada, kajeet, US Cellular, and Alltel (known as LG Scoop).