Each phone is equipped with a slide-out Qwerty keyboard with the latest featured touchscreen.
On March 5, 2012, Sprint's Boost Mobile prepaid brand listed the LG Rumor Reflex on their online shopping page as "coming soon".
The phone is now available for $279.99 unsubsidized or $0 with a two-year contract from Sprint, and at $79.99 outright with Boost Mobile.
The LG Rumor 2 for Virgin Mobile USA was endorsed by singers Lady Gaga and Beyoncé Knowles in their music video for collaboration song "Telephone".
The LG Rumor Touch was promoted by actresses Victoria Beckham and Eva Longoria Parker during their 2010 campaign referred to as LG Fashion Touch, throwing around the notion of “personal style and the idea that mobile phones have become the latest in fashion communication".