LM was a short-lived publication from Newsfield, the publishers of computer gaming titles such as Crash!
The meaning of the name LM was never officially revealed to the public, though it was variously said to be short for Leisure Magazine, Leisure Monthly, or the pseudonymous Lloyd Mangram, under whose name copy frequently appeared in both Crash!
While the magazine was met with great enthusiasm amongst its readers, advertising revenue became increasingly hard to secure, as partners felt it wasn't projecting the image they had hoped for, nor in the numbers expected.
In the face of such losses, Newsfield's limited financial resources could not support a setup requiring a large editorial team with both London and Shropshire offices.
and Zzap!64, and had a wide coverage of popular culture such as books, games, TV, movies, and music in a way that would become more common with the launch of magazines such as Loaded nearly a decade later.