[1][2] Over time, the brand has expanded to encompass a range of drinks,[3] protein bars,[4] and the philanthropic initiative known as LUNAFEST, a women's film festival.

[9] On June 20, 2022, Mondelēz International, Inc. announced an agreement to acquire Clif Bar & Company for $2.9 billion.

LUNA Bars claims that it contributes 1% of its product sales revenue to various charitable organizations that support environmental, social, and cultural causes.

[12] Interested individuals and organizations could be able to register to host the festival in their city, with LUNA providing the films and materials which would be needed.

There are more than twenty-six LUNA Chix teams located in over twenty-one cities, with a total of two-hundred sixty members.