Founded in 1897 in La Crosse, Wisconsin, the footwear company moved to Oregon in 2001 where its Danner Boots subsidiary was based.

The company manufactures boots and other footwear primarily for use in agriculture, hunting, construction, and the outdoors.

[1] A month later the company announced plans for an initial public offering (IPO) worth up to $24 million in order to help purchase Danner.

[7] In 2010, LaCrosse opened a new factory in Portland for its Danner brand,[8] which helped it earn a contract with the U.S. Department of Defense in September 2011 for making boots for the Marine Corps.

[8] LaCrosse hoped to use those distribution channels to expand their brand in Japan where the company's American made boots were popular.