[5][6] Today, La Anonima has 162 branches in 83 cities across Argentina and its workforce consists of 11,500 employees,[1] making it, as of 2015, the fifth-biggest supermarket chain in the country by sales.
At the time, the president of the company was his son-in-law, Mauricio Braun (of German and Prussian descent),[11] who remained in this position until 1932, when he was replaced by Carlos Menéndez Behety.
[1] The Braun Menendez conglomerate worked in different areas, monopolizing much of the wool trade, meat packing industry and banking sector of Patagonia.
Both families were part of the Argentine Rural Society and together owned the Exploitation Company of Tierra del Fuego, having 430,000 hectares with 1,250,000 sheep that produced 5 million kilos of wool, as well as leather and meat.
[13] This chain was sold in 2010 to French retailer Carrefour (which also operates its flagship banner in Argentina), although the Best name was retained as La Anonima's budget tier private label brand.
[14] In 2000, La Anonima signed an agreement with French retailer Groupe Casino to sell Leader Price private label brand items in all of its locations.
The Leader Price range covered an assortment of items, from food to clothing and was produced by suppliers from Argentina, Uruguay and France.
[17] In 2005 the company acquired from the Williner family a local supermarket chain, Quijote, that operated in a small area in Santa Fe.