[5] When it opened, the La Concha was one of the larger properties on the Las Vegas Strip.

[1] Various celebrities had stayed at the motel, including Ronald Reagan, Ann-Margret, Flip Wilson, Muhammad Ali, and the Carpenters.

[10] In March 2001, Ed Doumani said he was considering options for the La Concha, saying, "Property taxes are huge and power is expensive."

At that time, the La Concha had been maintaining a high occupancy rate, despite lacking typical amenities such as a restaurant, casino, pool, and room service.

Despite the motel's success, Doumani planned to replace it with a boutique hotel that would include condominiums and shopping, which he said would be a better use of the land.

Before being fully demolished, the La Concha was expected to continue operating for another six months, with a nine-story tower located in the back of the property, and with 139 rooms at the former El Morocco motel.

[12] The Doumanis had hoped to integrate the shell-shaped lobby into the Majestic project as the entrance to its shops or to a club.

[13] In November 2005, the Las Vegas Convention and Visitors Authority agreed to provide $300,000 for the lobby's relocation effort.