They started a student newspaper, El Diario de la Gente, to build cultural awareness of their community.
John Trudell and Carter Camp from the American Indian Movement, Daniel Valdez from El Teatro Campesino, Puerto Rican Independence advocate Juan Corretjer, and many others.
[4] In the first issue, the editors framed themselves as presenting the opposite side of journalism as the Star Journal-Chieftain and standing apart from other Spanish-speaking media such as Radio KAPI and El Progresso.
[5] They chose the name "La Cucaracha" because of the symbolism of the cockroach: the "lowly insect which has roamed the Earth since before the dinosaurs and has survived every natural catastrophe...
"[5] They cited General Francisco Villa's use of the name for his supply train and as a marching song, and author Oscar Zeta Acosta who wrote Revolt of the Cockroach People.
[4] The newspaper worked closely with community organizations such as Pueblo Neighborhood Health Centers (PNHC) to serve the Chicano population.