In October 2010, it was re-branded and launched as a socially conservative, commercial-supported family entertainment network (over time becoming centered around westerns), and has Nielsen C3 ratings status.

Morris Cerullo World Evangelism eventually purchased the network from the United States Bankruptcy Court in Columbia, South Carolina.

Prior to the logo change, INSP had also introduced the tagline, “Heroes Live Here.” Its focus on western-based programming is said to be the reason behind its continued ratings success, with primetime viewing growing 17% on the previous year.

[4] On March 30, 2022, it was announced that Imagicomm Communications, a shell company affiliated with INSP, would enter the broadcasting business by purchasing 18 stations in 12 markets from Cox Media Group, namely KYMA in Yuma, Arizona; KIEM and KVIQ-LD in Eureka, California; KPVI in Idaho Falls, Idaho; KLAX in Alexandria, Louisiana; WABG, WNBD and WXVT in Greenwood, Mississippi; WICZ in Binghamton, New York; WSYT in Syracuse, New York; KOKI and KMYT in Tulsa, Oklahoma; KMVU and KFBI-LD in Medford, Oregon; WHBQ in Memphis, Tennessee; KAYU in Spokane, Washington; and KCYU-LD and KFFX in Yakima, Washington for an undisclosed price to help them comply with regulatory requirements related to a proposed merger with Tegna and Standard Media.

[13][14] As of January 9, 2024, western TV series regularly aired by INSP include Gunsmoke, Bonanza, Wagon Train, The Virginian, Rawhide, Tales of Wells Fargo, The Rifleman, Laramie, The Big Valley, Cheyenne, Alias Smith and Jones, and How the West Was Won.

General Claude “Mick” Kicklighter noted the video's impact: “This stirring tribute never fails to inspire deep emotions.

It has helped bring healing and encouragement to true patriots, many of whom have felt taken for granted and ignored.”[21] Old Henry is a series of interstitials on INSP that starred Ralph Waite (The Waltons) and Rachel Hendrix (October Baby).

In Handcrafted America, host Jill Wagner travels the country to seek out talented artisans who continue to make products the traditional way—with their own two hands.

The series stars former American Idol winner Taylor Hicks, who travels the country tasting each state's most symbolic and popular foods, from appetizers and main courses to sides and desserts.

[24][25] The Imagicomm Communications unit of INSP LLC owns broadcast television stations in markets as large as Memphis, Tennessee and as small as Eureka, California.