In 2011, he created the cover for House of Balloons, by calling in his ex-girlfriend and sneaking into the Ontario College of Art & Design University to gain access to the school's Adobe software.
[3][2] He also took charge of creating artistic and visual aspects for the Weeknd's other new projects, Thursday and Echoes of Silence, all of which were released under, XO, where Taylor serves as creative director.
[6][7][8] He also manages marketing and branding for Tesfaye, including album artwork and merchandise, and oversees live shows for the singer.
[10][11] The facility is a 30,000-square-foot space located near Toronto's waterfront which provides studio rooms and offers equipment needed for recording, designing, and producing at a low cost for young artists.
When the two first met in high school during a business class, they immediately bonded over their love for music and creative photography.