At this point, the company began to refocus on polo equipment instead of pure fashion, rearranging its business operations in Europe in order to attempt the new direction.

Sales slowed, though they did continue to grow at about twenty percent, in an effort to lessen the dilution of the "luxury" reputation of the brand.

[8] Newsweek Magazine has stated of La Martina that it has, "changed the sport of kings by offering players more protection and comfort".

The countries for which La Martina designs its team polo shirts include the UK, Argentina, the United States, Brazil, and Dubai.

[22] In January 2009, German police seized 20 tons of clothing after receiving complaints about La Martina holograms washing off shirts purchased on eBay.