The show was born to wash off the aggressive-hearted image that its predecessor, Sábado Dolce Vita (previously called Salsa Rosa), had left on the TV channel.
The show was divided in three main sections:[8] Beyond the weekly broadcast on Saturdays, Telecinco put as well on air eleven special programmes: This interview generated great controversy.
[14][15] These were such well-known brands as Nestlé, Campofrío, Puleva, Bayer, Banco Sabadell, La Razón, Bimbo, Vodafone, Mercedes-Benz, Audi, Ausonia, L’Oréal and El Corte Inglés.
[19] Due to the reduction of the income for the channel, they decided to suppress two late night programmes non-related to the original controversy, such as Enemigos Íntimos (Spanish for Close Enemies) and Resistiré, ¿vale?
However, two well-known brands advertised themselves for the first time in the programme since the beginning of the controversy: Burger King and Conservas Isabel, both companies subject of criticism in social networking sites.
[27] One year after this controversy, and after a complaint submitted by Telecinco 19 November 2009, it was known that the blogger Pablo Herreros had been charged and called to testify because of an alleged offence of threats and intimidation.
[28] Immediately after, support was provided to Herreros by internet users[29] and a new on-line initiative was created by journalist Mario Tascón asking for advertising companies to remove the ads of Telecinco until the complaint against Pablo[30] was withdrawn.
[34][35] During the more than four years where the show was broadcast (it started on 25 August 2007), La Noria was the head TV programme on its time slot on the Saturday evenings [ST?