Labatt is now part of the new company, Anheuser-Busch InBev SA/NV, which is trading as BUD on the New York Stock Exchange (ABI:BB in Brussels).
Since 2009, it has been fully independent of the Canadian firm; it is a subsidiary of the privately held FIFCO USA of Rochester, New York.
Labatt survived by producing full strength beer for export south of the border and by introducing two "temperance ales" with less than two per cent alcohol for sale in Ontario.
By 1966, Schlitz sold its interest to a group led by Moore, putting it back under Canadian ownership.
1921 Toronto; R. F. Lewarne also headed the team that produced the famous Labatt 50, mainly for the Quebec market).
It lost this status in the late eighties to Molson Canadian, but over the next decade, it periodically regained the top spot as consumer preferences fluctuated.
In 1989, Labatt had the opportunity to hire Canadian model Pamela Anderson as a Labatt's Blue Zone Girl after she was picked out of the crowd by a TV camera man at a BC Lions football game wearing a Blue Zone crop-top.
Photographer and boyfriend Dann Ilicic produced the Blue Zone Girl poster on his own after Labatt's refused to have anything to do with it.
In 1995, Labatt was acquired by the large Belgian multinational brewer Interbrew (now InBev), the world market leader.
The company also operated its broadcasting assets through Labatt Communications, namely The Sports Network and Discovery Channel.
Labbatt Communications was spun out from Labbatt to form NetStar Communications in 1995 which was owned by multiple Canadian investors and ESPN Inc.; NetStar would later be acquired outright by CTV Inc. (formerly Baton Broadcasting) in 2000, which was then sold to BCE Inc. to form Bell Globemedia, who would later renamed to CTVglobemedia and now Bell Media.
This sale was mandated by the U.S. Department of Justice for competitive reasons following InBev's merger with Anheuser-Busch, since Budweiser and Labatt Blue were both among the top brands in upstate New York, despite the latter having less than 1% market share in the U.S.
In 2020, Labatt acquired Canadian distiller Goodridge & Williams, a company known for creating Nütrl Vodka Soda and other ready-to-drink (RTD) canned cocktails.
[15] Canada United States (previous to sale) Labatt's US headquarters were originally located in Buffalo for some years.
Labatt 50 is a 5% abv ale launched in 1950 to commemorate 50 years of partnership between the grandsons of the brewer's founder.
[18] Blue, the company's flagship brand, has entered a number of international beer ratings competitions and has always performed notably well.
[19] Labatt had patented a specific method for making ice beer in 1997, 1998 and 2000: "A process for chill-treating, which is exemplified by a process for preparing a fermented malt beverage wherein brewing materials are mashed with water and the resulting mash is heated and wort separated therefrom.
The wort is boiled cooled and fermented and the beer is subjected to a finishing stage, which includes aging, to produce the final beverage.
[26] In May 2009, Labatt gave their support to a seventh NHL team in Canada, which was pursued by Jim Balsillie.