Labello makes lip care products that are used for medical treatments, moisturizing, protection from sun or solely for cosmetic purposes.

In 1922, the packaging was replaced with a light aluminium stick, which made it easier for the consumer to carry it around.

In 1978, the brand released 'Labello Med' that provided treatment for severe lip problems.

In 1989, 'Labello Sport' was introduced for physically active consumers who wanted lip care.

In 1992, 'Lip Balance' series were released for consumers wanting immediate moisturizing for their lips.

Two years later, 'Labello UV Alpin' was made available that provided care for lips in winter and cold weathers.

In 1999, the brand launched 17 different fruit flavored lip pomades for the first time including 'Apricot Cream', 'Lemon Twist', 'Manadarin Vanilla', 'Orange', 'Sweet Melon' and 'Tropical Shake' among others.