In 1640, Jeffrey Ward operated as a brewer and a maltster in Church Plain, Great Yarmouth, on a site which was to become The Falcon Brewery.

[3] In 1814, Lacons supplied over 20,000 pints of beer to a festival dinner held in the town to celebrate the final defeat of Napoleon's France.

[7] Mick Carver of JV Trading, a drinks distributor based in Lowestoft, started working to secure the rights to the Lacons name in 2009.

After obtaining the Lacons rights, Carver was able to claim the brewery's original yeast strains.

Then Head Brewer, Wil Wood, spent six months developing the reinvented ales.

[3] Carver employed a creative agency to rework the iconic emblem and logo of Lacons to capture how it would have evolved over the past 45 years if the brewery had not closed.