Lactivism

Lactivism (a portmanteau of "lactation" and "activism") is the doctrine or practice of vigorous action or involvement as a means of achieving a breastfeeding culture, sometimes by demonstrations, protests, etc.

[1] Supporters, referred to as "lactivists", seek to protest the violation of International Code of Marketing of Breast-milk Substitutes by formula companies and industry.

As lactivism grew in notoriety there has been a pushback and response, calling into question the validity of the science surrounding breastfeeding, the unseen forces profiting off pushing lactation narratives, and the importance of all mother’s access to informed choice.

The concern of those who’ve published work calling lactivsm into question, worry new mothers are being unknowingly influenced by corporations monetizing and commercializing off breastfeeding to save money.

[citation needed] There is a lack of accurate studies that support this statement but, it is claimed by some that breastfeeding provides a bonding experience superior to that of bottle feeding.

Lactivism encompasses many benefits, drawbacks, and some blind spots that need to be considered when addressing a practice used cross culturally with a deep and varied history.