Lady Malcolm Douglas-Hamilton CBE (born Natalie Scarritt Wales in Cohasset, Massachusetts, August 6, 1909; died Andover, New Jersey, January 14, 2013) was an American socialite and philanthropist best known for organizing the "Bundles for Britain" campaign during World War II.
Educated at the elite Spence School in New York City, classmates remembered her as "annoyingly popular with the opposite sex"; she once invited thirty boys to a tea party - and no other girls.
She married a stockbroker named Kenelm Winslow in 1929; they had two children, her daughters Natalie "Bubbles" (1930-1988) and Mary-Chilton "Mimi" (1934-2014), before they divorced.
"Hopelessly fond of organizing"[2] as she said of herself and with many Americans anxious to help, "Bundles to Britain" soon became a major enterprise, raising money through a variety of means and shipping millions of dollars worth of goods to Britain - clothing, blankets, ambulances, X-ray machines, hospital beds, oxygen tents, surgical instruments, blood transfusion kits, tinned food and children’s cots.
Natalie Paine continued his work, encouraging the creation of a sister organization in Great Britain in late 1951, somewhat to the distress of the British Foreign Office.
Lord Malcolm Douglas-Hamilton founded an air charter company in the early 1960s and enjoyed exploring remote areas of the world; he died July 21, 1964, age 54, in an airplane accident in Cameroon, along with his son Niall.
[2] Lady Malcolm Douglas-Hamilton also headed the American Institute of Approval, a women's organization which aimed to promote good taste.