[4] The title was selected among multiple names which were considered for the singer's character, as raven was symbolised to be "dark but beautiful, and also strong and majestic".

This resulted in her sound being pop and edgy, adding that "She’s an artist who wants to teach her audience and the girls that follow her the strength to believe in who you are and not to be afraid, to go for things.

She wrote and composed 14 songs for the film, as her father was writing the script, so that they are designed diegetically to match the action onscreen.

[3] She wanted the album to be designed for the show's setting and the things that are happening with its dark tonalities and lyrical concepts were integrated into the storyline and curated for that.

The album is influenced by numerous genres—rhythm and blues, jazz, Bollywood and Latin music—where she brought those textures into the pop music structure which was the main goal.

She wanted the album to be started with a more stripped-down song that showcased the raw side of the character and herself in terms of songwriting, which mostly consisted of vocals supplemented with piano and strings.

[15] Lovia Gyarkye of The Hollywood Reporter wrote that Saleka's album "adds a haunting layer to composer Herdis Stefansdottir’s score".