Kareemia Baines[1][2] (May 30, 1977 – July 25, 2020), known professionally as Lady Red Couture, was an American drag queen and singer best known as the co-host of Hey Qween!

When she returned to Los Angeles, she took up work as a "security diva" at Gym Sportsbar and as a "budtender" at a MedMen cannabis shop.

[7][8][12] As a vocalist, she was noted for her wide range and commanding stage presence, which, together with her stature, earned her the nickname "the largest live-singing drag queen".

[6][7][12] Lady Red Couture also produced a number of live shows, including an adaptation of The Vixen's "Black Girl Magic" in 2019.

[7] In June 2020, Harper's Bazaar featured her in its photo series "Striking Portraits of America's Most Legendary Drag Queens".

[7][8][15] She and McGovern became close friends during the first season of Hey Qween!, and he invited her to move in with him after discovering she was living in a transient hotel.

[4] He had been raising money for Baines's medical expenses via GoFundMe and Venmo, and he subsequently redirected the funds to her family and funeral costs.

[1][7][15][20] An illegitimate GoFundMe page was also set up by an unknown party, but it was swiftly deactivated after McGovern discovered and publicly condemned it.

[21][22] A number of queer celebrities—including Isis King, Justin Tranter, and "virtually the entire cast of RuPaul's Drag Race"—expressed shock and sadness at her death, and they shared tributes to her life and work.

[1] In November 2020, McGovern released an EP titled Flowers (Songs to Lady Red), a tribute to Couture produced in collaboration with Adam Joseph.