In 1992, she opened Magickal Realms (Enchanted Candle Shoppe Inc.) in Greenwich Village, later relocating to The Bronx, where she co-operates the shop with Lady Zoradia.
On the Magickal Realms website, Rhea states that she is "of the Gardnerian and Welsh Tradition but considers herself and all of her children as Edwardians from her High Priest and teacher Edmund Buczynski (Lord Gwyddion)."
A permanent fixture in New York culture, Lady Rhea continues to hold an iconic position concerning both magick activism and witchcraft.
Upon receiving a book from a friend titled The Gypsy Witch Fortune Teller, Lady Rhea experienced an awakening that drove her further into training in search of a crystal ball.
While working at this store, Lady Rhea would have the opportunity to meet key figures such as Eddie Buczynski, the founder of Welsh Traditionalist Witchcraft and the Minoan Brotherhood.
Aiding in the formation of the Minoan Brotherhood starting in 1977, they both sought to allow same-sex couples the opportunity to equally participate in rituals.
After the passing of Lady Rhea's partner, Eddie Buczynski, she laid the ground rule that individuals initiated into the brotherhood would refer to themselves as an "Edwardian Wiccan" as a gesture of honor for his work.
[6] While working at Magickal Childe in 1979, Lady Rhea began her first adventure into entrepreneurship through a product called "The Enchanted Candle."
[5] This product is a tall, cylindrical candle that contains magickally hand carved seals, exotic oils for scent, and glitter designs.
[7] On Lady Rhea's website, customers can choose from candles focused in a breadth of different areas such as love, finance, blessing, energy, and motivation.
Lady Rhea stated in an interview that she "wanted to bring more of the craft to the public" but the driving factor to open the store was "in dedication to the gods (3:42).
In the years after leaving Enchantments, Lady Rhea relied on her publication and consultation job with Original Products, one of the largest Botanicas in the world.
At the time, there were few professional tarot card readers in New York and Lady Rhea yearned to bring more representation forward.
In addition to her entrepreneurial impact on New York, Lady Rhea incorporates community activism to raise awareness of witchcraft.
[10] Homer and Diodorus Siculus notably mention Minoan deities in their writing and inform much of the modern understanding of their practices.
Legend describes Mount Ida (Crete) as Rhea's sacred place, where she birthed her son, Zeus, in order to hide him from his father, Cronos.
[4] "Lady Rhea's own spiritual journey can be described as eclectic; in addition to witchcraft, she has initiations in Tibetan Buddhism, is a devotee of Santa Muerte and works with a large pantheon of deities, including Hindu, as well as the Orishas.
These allow readers to practice their own spells, candle magick, anointed sacred objects, mojo bags, ritual bathing, and incense.
Included in the book outside of recipes is details on technique, readers can expect to learn mixology and magickal application skills that reinforce understanding of astrology.
By offering information on how to conduct a handfasting ceremony, empowering a new family, and dealing with non-pagan friends/relatives, Lady Rhea successfully lays out the process and relationships that go along.