Laforet

[2][3] It was built by developer Mori Building, that had developed several sites across Tokyo, as well as (subsequently) the Roppongi Hills Mori Tower,[3][1] and at the time of opening it was one of the tallest buildings in Tokyo.

[1] Although fashion brands such as Hysteric Glamour and Ba-tsu opened their first boutiques there, originally its interior was more staid and conventional for the times.

[1] Unfortunately for its developers, this resulted in low sales in the first year of business, causing Ryotu Matsumoko of Ba-stu to be brought in to remodel the interior of the store, changing it to a more youthful and "edgy" design for the time, replacing long and deep stores with wide and shallow stores visible in "panopticon" fashion by shoppers from a central stairwell.

[1] The same was true of its fashion promotion advertising image, originally designed by U.S. firm Antonio Lopez, which was not particularly successful until taken over by Takuya Onuki, who in the mid-1990s switched the advertising campaigns from female models wearing brand clothes to quirky images such as the "Nude" brand of Americans going about their daily business dressed only in underwear, and dogs in denim.

[5] A victim of its own success, with the independent innovators that were originally attracted being acquired by and assimilated into commercial interests, Laforet's fashion shows went into decline in the late 1990s.