It provides a platform for businesses to express their opinions and concerns regarding legislative or other measures affecting trade, industry, commerce, and agriculture.

The award recognized companies in the following industries - Banking, Insurance, Pension Management, E-Payment, Education, Telecoms, Professional Services, Healthcare, Oil & Gas, Manufacturing, Trade/Retail Trade, Building & Construction and SMEs.

It is said to be the largest trade fair in the West African sub-region and attracts investors from other parts of the world.

In October 2014, Lagos Chamber of Commerce unveiled 2face Idibia, Brymo, Vector and Kunle Afolayan as ambassadors.

The entertainers were unveiled during an elaborate ceremony at the Commerce House, which is located on Idowu Taylor Street in Victoria Island, Lagos.