Laila also found the members and developed the girl group Play which she co-managed with Mathew Knowles.

In 2009 she also participated in the television program Jag ska bli stjärna (English: I'm going to become a star) and flew with singer Zara Larsson to the United States, hoping to release her there.

Laila, Anders and Andreas worked in the television program Made in Sweden, which was broadcast for two seasons, in 2009 and 2010.

Previously, Pitts worked as road manager for Bagge and her then co-manager Mathew Knowles, for Swedish pop group PLAY.

Bagge and Pitts also formerly co-managed Swedish artists together, including - (John Martin), current collaborator/vocalist with two time Grammy nominated group (Swedish House Mafia), whom Pitts originally discovered in a department store in Stockholm, where Martin worked as a sales person.