[3] Veatch started his administrator career at the University of Texas, where he assisted with the development program and external affairs while earning his master's degree.
[7] Veatch started as general manager of Mizzou Sports Properties before becoming vice president for Learfield in Missouri from 2006 to 2010.
[17] Additionally, Veatch oversaw the beginning of a $200 million renovation for Simmons Bank Liberty Stadium, which is set to be completed in 2025.
[18][19] Veatch placed importance on securing NIL deals while at Memphis,[20] concerned about the possibilities of players leaving for wealthier programs.
[27] Veatch listed his goals at Missouri to be "boost revenue without limiting expenses" and to achieve a higher level of financial independence from the SEC along with a larger budget surplus.