[9] The event, also known as the Lake Louise Winterstart World Cup, is described by Alpine Canada as "Canada's highest-profile alpine ski race",[10] and attracts high-profile downhill skiers from around the globe - such as four-time World Cup champion, Lindsey Vonn.

[13] The Lake Louise Ski Resort hosted its first FIS Snowboard Cross World Cup in December 2013.

[14][15] The resort also hosts Shake The Lake: a freestyle and live music event held at the end of the snow season.

The 145 marked ski runs and back bowls on four mountain faces are 25% beginner, 45% intermediate and 30% advanced.

The Lake Louise sightseeing gondola is open year-round, offering panoramas of glaciers, natural springs, wildflowers and possibly wildlife (such as grizzly bears).