Schoen sold the boat to 26-year-old Paul Cullen for $1,300, the necessary seed money to being a new magazine, Lakeland Yachting and Motorboating.
Vic Schoen started his new magazine, christened Lakeland Yachting and Motorboating, in mid-1946 and based in Milwaukee, Wisconsin.
Under his guidance, Lakeland Yachting was cordial and upbeat on every page, presenting an enthusiast's assurance that boating was pure happiness.
While Schoen had kept things light and breezy, Kitz set forth his new editorial mission: "First, to report for you the interesting boating activities of the past, present, and future... and second, to raise its voice to help protect and preserve this delightful boating area from the ravages of deterioration that too often accompany the growth of metropolitan areas.
Instead of publishing their normal pre-boat show issue in 1975, Kitz instead published his "Clean Water" issue, calling on the government to stop Reserve Mining's spoiling of Lake Superior while also lauding the City of Detroit for their work cleaning up the Detroit River, then one of the worst cesspools in America.
Pleasure boating had been on a downturn since the gasoline crisis] in 1974 when President Jimmy Carter suggested that fuel sales should not take place on weekends.
Owing to this, Peterson Publications had found their efforts to go national stymied and had re-focused on the regional aspect of the magazine.
O'Meara moved the business office to Highland Park, Illinois and brought original owner Vic Schoen back as a correspondent.