[2] Many theaters, restaurants, businesses, cabarets, dish-sellers, dressmakers, cinemas, and famous shops of Iran were located in this street.

This street was named Laleh-Zar because before it was full of wild tulips and beautiful trees, which was one of the royal resorts at that time.

By his order, they cut the trees and destroyed this green area, and its lands were divided among the royal family, a significant part of which was given to Mirza Ali Asghar Khan "Atabak".

[3] Later, at the time of the Pahlavis, singers of Iranian popular music like Mahvash, Afat, Ghasem Jebeli, Tajik, Roohparvar, Ali Nazari, Aghasi, Soosan, and Iraj Habibi all sang in cabarets on this street.

Jafar Shahri, in the book "Old Tehran", notes that[6][7] Eshghi and Aref were performing their best works in Laleh-Zar's Grand Hotel amphitheater, and waggish ladies with European styles along with tall boys, were going there from the beginning of night, and most fashionable men and stylish women could be found in that street.At one time, there were 15 cinemas and multiple theaters active there, however today only ten cinemas are active in this street, most of which have lost their popularity.