Lalla Masuda

Mas'uda al-Wizkitiya (Arabic: مسعودة الوزكيتية; died 1591), known popularly in Morocco as Lala 'Auda (للا عودة) and in Western sources as Lalla Masuda, was a Moroccan political figure in the Saadi Dynasty.

[3] Mas'uda al-Wizkitiya is popularly remembered as Lala 'Auda (للا عودة), meaning the Lady of Return, as she would often travel through remote areas in the countryside bringing auspice and fortune.

[1] She has also been called as-Sayida al-Hurra (السيدة الحرة, the Free Lady) and the Phoenix of the Sahara (عنقاء الصحراء).

[6][7] Lalla Mas’uda is from the Ait Ouaouzguit tribe,[4] who are Chleuhs of the Masmuda confederation.

[10] She also set out to improve roads within the kingdom, particularly in rural areas to connect them with urban centers to give them access to essential services, such as healthcare and education.