He first appeared in Captain Britain Weekly #19 (February 16, 1977) and was created by writer Gary Friedrich and artist Herb Trimpe.

[3] The character made his live-action debut in the Marvel Cinematic Universe television series Agents of S.H.I.E.L.D., portrayed by Nick Blood.

Created by Gary Friedrich, and first penciled by Herb Trimpe, Hunter made his debut in Captain Britain Weekly #19 on February 16, 1977.

After Tod Radcliffe, a Special Tactical Reserve for International Key Emergencies traitor secretly working for the Red Skull, was exposed, Commander Lance Hunter introduced himself as the Director of S.T.R.I.K.E.

It was then revealed that Red Skull had kidnapped the British Prime Minister, James Callaghan and had set a germ bomb over London to be detonated at midnight.

He is reintroduced as a much younger man and given a romantic connection to Mockingbird, echoing the character's live-action adaptation in Agents of S.H.I.E.L.D.. Lance Hunter has years of Naval training, with an expertise in munitions, well as experience in espionage from working for British Intelligence.

[11] Lance Hunter appears as a regular character in the second season of the Marvel Cinematic Universe TV series Agents of S.H.I.E.L.D., portrayed by Nick Blood.

He debuted in the season two premiere "Shadows" as a decorated member of the SAS turned freelance mercenary working for Phil Coulson's reconstituted S.H.I.E.L.D.

[14] In the episode "A Hen in the Wolf House", Hunter's ex-wife Bobbi Morse joins the team, causing tension between the two before they eventually reconcile.