[7] For 1997 Norick ran just fifteen races but gained financial backing from the National Hockey League, which arranged for a different team to be featured on the truck at each event.
[11] Norick also competed in six events in the NASCAR Winston West Series during the 1998 season, posting a best finish of seventh at California Speedway in July.
[15] In 2000 with backing from Aventis Behring,[17] Norick qualified for every race on the Truck Series season schedule for the first time in his career, and finished sixteenth in points.
[24] In 2003 Norick ran a limited schedule in the NASCAR Busch Series, signing with Carroll Racing to co-drive with Kevin Grubb with sponsorship from Express Personnel Services.
[25] He also signed with Morgan-Dollar Motorsports to compete in the 24 Hours of Daytona endurance race, co-driving a Chevrolet Corvette in the GTS class with Charles and Rob Morgan and Jim Pace.
[27] Norick and Morgan co-drove a Corvette in the following event on the Grand American Sports Car schedule at Homestead-Miami Speedway, finishing eleventh.
[32] He is also the former owner of Victory Lane Indoor Karting Center in Charlotte, North Carolina, which he founded and operated before selling to Fred Ogrim in 2007, prior to a move to Arizona,[33] where Norick occasionally competes in local sprint car and short track racing events.