It remained in the hands of the couple's descendants until it was acquired in the late 1970s by the Zorbibe brothers, who then launched the popular bucket-shaped Elsa bag under Chief Executive Sidney Toledano, now CEO of LVMH Fashion Group.

The company is based in Paris, where it owns a landmark store at 8, Place de l’Opera, with over 80 more boutiques globally.

[5] The couple's business grew quickly, and they added a wide range of products to their collection, including gifts, jewellery, watches, and decorations.

[6] Albert Lancel then filed a patent for the Bambino, the world's smallest portable radio, and the Aviona trunk.

In 1929, Lancel opened a flagship store selling handbags and accessories[3] in the Opera district, where the brand is still present today.

The Zorbibe brothers, who were subcontractors, joined forces and finally bought Lancel in 1976 to widen the business expansion.

In 1982, Lancel launched a sports collection using the nylon canvas reminiscent of the Kangourou suitcase designed 30 years previously.

In 1970, Salvador Dalí sketched Le Dali handbag for his wife and muse Gala, with the help of Lancel's craftsmen.

[9] This canvas was reinterpreted in 2011 in the Daligramme collection, a 50-piece series of handbags, purses, wallets and other accessories[10] that paid tribute to the Spanish artist.

[11] In 2008, Isabelle Adjani, French actress and brand muse, joined forces to create a line of handbags.

[13] Lancel launched various signature handbags which included the Premier Flirt, the Adjani, the Daligramme, L'Amante, and the Brigitte Bardot.

In 2016, Lancel organized various events to celebrate its 140-year history:[16] a travelling exhibition and a book with Flammarion in which several artists were invited to a carte blanche.

In 2018, following the acquisition by the Piquadro Group, Lancel relaunched the Premier Flirt and launched the Ninon bag, which has become its best seller and is now proposed in new colors and variations at every season.