Piaget SA

[4] In 1874, Georges Edouard Piaget set up his first workshop on the family farm, situated in the small village of La Côte-aux-Fées in the Swiss Jura mountains.

[5] Situated in the Neuchâtel region, the company was dedicated to crafting pocket watches and high-precision clock movements.

In 1957, the manufacture at La Côte-aux-Fées brought out the Calibre 9P, the first ultra-thin (2 mm), hand-wound mechanical movement.

Then, in 1960, the Piaget watchmakers developed the Calibre12P, the thinnest automatic movement in the world, with a thickness of 2.3 mm (made official by an entry in the Guinness Book of Records).

The Altiplano 900P broke the previous record held by Jaeger-LeCoultre, incorporating the case and movement into a single unit to achieve this remarkable thinness.

[7] The company's expansion led to the opening of a new factory in Geneva, dedicated to jewellery and, in 1959, their first boutique.

[8] In 1964, Piaget presented their first watches with dials worked in precious stones: lapis-lazuli, turquoise, onyx and tiger's eye.

In the 1990s, several new collections were launched: Possession, Tanagra, Limelight and Miss Protocole with its interchangeable straps.

The flying tourbillon – mounted on a single axis – is topped by the initial “P”, which adds to the complexity of the poising.

The design of the handcrafted finishing details took 24 months: circular Côtes de Genève decoration, stippled main plate, bevelled and hand-drawn bridges as well as blued screws.

In December 2018, World Wide Fund for Nature (WWF) released an official report giving environmental ratings for 15 major watch manufacturers and jewelers in Switzerland.

[12] According to Piaget's official document, the company is committed to "preserving natural resources and minimizing its environmental impact".

[14][15] In jewelry and watchmaking industry, there are concerns over the lack of transparency in manufacturing activities and the sourcing of precious raw materials such as gold, which is a major cause of environmental issues such as pollution, soil degradation and deforestation.

[12][13] The situation is especially serious in the developing countries which are top producers of gold, including China, Russia and South Africa.

Piaget shop in Hanoi, Vietnam
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