[1] The series follows Whitney and Asher Siegel, a newly married couple as they try to conceive a child while co-starring on their problematic new HGTV show, Fliplanthropy.
According to Nielsen Media Research, the episode was seen by an estimated 0.058 million household viewers and gained a 0.01 ratings share among adults aged 18–49.
Whitney (Emma Stone) and Asher Siegel (Nathan Fielder) are a newly married couple co-starring on their new HGTV show, Fliplanthropy, in which they use their real-estate-development company to help locals in Española, New Mexico, although their plans are often criticized as gentrification.
While filming the pilot, producer Dougie Schecter (Benny Safdie) decides to exploit an interview with a Hispanic family in order to draw more emotion for viewers, making the Siegels uncomfortable.
[2] In its original American broadcast, "Land of Enchantment" was seen by an estimated 0.058 million household viewers and gained a 0.01 ratings share among adults aged 18–49, according to Nielsen Media Research.
Club gave the episode a "B" grade and wrote, "It was about time HGTV got the dark biting satire the network seems so perfectly tailored for.
"[5] Amanda Whiting of Vulture gave the episode a 4 star rating out of 5 and wrote, "The Curse nails what it looks and feels like to live in the world right this second without really doing anything to skewer it.
It sets the world as you know it to a pulsing score from Oneohtrix Point Never, and suddenly a guy standing in a parking lot waiting to talk to someone feels like one of the most fucked-up things you’ve ever seen on TV.
"[7] Caemeron Crain of TV Obsessive wrote, "I'm sure that Whitney will somehow discover that Asher has lied to her and that this curse will have a lasting impact in terms of what's to come.
"[8] Ethan Shanfeld of Variety wrote, "As Asher quells Whitney's superstitions in the hallway, the camera eerily frames them from behind a peep hole.