Lanerossi is an Italian textile brand, established in the 19th century by Schio's Lanificio Rossi.

In 1956, Giuseppe Eugenio Luraghi was called to serve as president and chief executive to reactivate the wool factory and renovate it.

Luraghi managed to obtain excellent results in a very short time, reaching a turnover of 23 billion lire in 1959 with about 10,000 employees.

[5] In 1987, Lanerossi was acquired by the competitor Marzotto Group, the current owner, with the consequent cancellation of the stock exchange.

[2] Due to a joint venture with Marzotto group, Filivivi is the current licensee of the brand.