It is situated on the south coast of the island, near Port Ellen, at the head of a small bay known as Loch Laphroaig.

[10] Laphroaig has been the only whisky to carry the Royal Warrant of the Prince of Wales, which was awarded in person during a visit to the distillery in 1994.

[14] Laphroaig calls itself "the most richly flavoured of all Scotch whiskies", and is most frequently aged to 10 years, although the 15-year-old variety is common (the 27-, 30- and 40-year-olds are rare and expensive; the 18-year-old was discontinued in late 2015).

The annual royalty from owning a plot is a dram of Laphroaig which can be obtained upon visiting the distillery.

[18][19] In early 2016, Scottish poet Elvis McGonagall began appearing in online ads, reciting his own poetry as he humorously discussed the correct pronunciation of Laphroaig whisky.

[20] In October of 2016, comedian Andy Daly performed a 3.5 hour filibuster by reading customer reviews of Laphroaig Single Malt scotch whisky.