[2] She lived and worked in Hong Kong, the Gulf and New Zealand before moving to the UK at the age of 23, where she started Pacific Direct as a sole trader.
Her grandmother was her strategic adviser and told Morgan to approach the Dorchester Hotel, to sell her miniature sewing kits and shower caps.
[3] Over the course of twenty years, the company grew to become a manufacturer and supplier of luxury branded toiletries and guest amenities to hotels, cruise lines and airlines.
Pacific Direct now has manufacturing plants in the Czech Republic as well as in China It has eight offices around the world and has customers in more than 110 countries worldwide.
[7] In October 2013, Lara Morgan joined the board of Manchester SME Clothes2Order, having met the company's Managing Director Michael Conway through a business networking organisation.