E. Lorenz "Larry" Borenstein (1919–1981) was an American property owner, art dealer and the "Father of Preservation Hall".
By the age of 18, in the Summer of '37, he was peddling magazine subscriptions in Oklahoma and Texas clearing about $15,000 in 9 months.
He put himself through Marquette University majoring in philosophy and working for the Milwaukee Sentinel.
He was working for the American Vacation Association when he first arrived in New Orleans on the night of the attack on Pearl Harbor, December 7, 1941.
[2] Before he died in 1981, he owned several buildings in the French Quarter, had created the market for Pre-Columbian art in the United States by smuggling it from Mexico, and promoted little known artists into famous artists, such as Noel Rockmore as well as Sister Gertrude Morgan,[3] who has been featured in the Smithsonian.